Myntra Fashion Brands Begin their Journey in the Middle East

In a new expedition to expand our global footprint, we are proud to launch Myntra Fashion Brands (MFB) in the Middle East market. We are partnering with leading e-commerce platforms noon.com and namshi.com to offer some of the best Indian origin brands to cater to millions of fashion-forward shoppers in the region. With both partners on board, we are all set to take the MENA fashion scene by storm. This is a significant milestone in our journey so far and marks the next phase of growth for us.

The brands that have been launched on Noon, a horizontal e-commerce platform which offers multiple categories, are Dressberry, Mast & Harbour, Moda Rapido, Here & Now, Sztori and HRX, while Namshi, a more vertical platform that focuses primarily on fashion, will list Dressberry, Mast & Harbour, Wrogn and HRX, over the next few weeks. Over 75% of the styles being exported by Myntra to these markets are developed in India.

Reports suggest that the region’s e-commerce industry is on a high growth path and fashion has the potential to be a significant contributor. The trendy casual wear and active wear collection by Myntra Fashion Brands will offer the fashion-forward shoppers of the region a wide range of options to choose from. These two categories have seen a surge over the past few months which has been propelled by a considerable change in lifestyle, owing to the ongoing pandemic.

As an already established leading destination for fashion and lifestyle in India, we could not be more excited to be able to expand our base of global customers. We look forward to creating more relationships that will pave the way for a larger international expansion.

Originally published at https://blog.myntra.com on August 5, 2020.