What makes Myntra an ideal partner-in-style?
Pandemic or not, a majority of people belonging to the female clan view their online shopping indulgence as a recreational activity, a form of leisure delight to be carried out along the likes of their best shopping companion. From a favourite pass time, involving hours of screen viewing to a serious commitment of finding just the right ensemble for oneself, they seem to have done it all.
And yet, in spite of their frequent shopping hauls, if there’s one shopping destination they can never have enough of, is the ‘Myntra Mall’.
In the current times, unlike a physical shopping mall, one is always welcomed at the digitally acclaimed ‘Myntra Mall’. Launched before the End of Reason Sale (EORS) last year, Myntra Mall offers an avenue to a number of partner brands to connect to their loyal consumer base while boosting their online-offline synergy. Over 30 brands such as Hennes & Mauritz, Decathlon, Puma and Max, have joined hands with Myntra to exhibit their products under one roof while creating a customised experience for the shoppers.
Myntra Mall provides a degree of control over the design, content and experience offered to customers. This implies that the brands can communicate their stories directly in their characteristic tone, imagery, language and style, and truly reinforce their unique brand identity through new collection launches and celebrity associations. Myntra’s End of Reason Sale (EORS) is a remarkable portrayal of Myntra’s fashion partnerships.
In addition to these brands, Myntra’s partner brands also inculcate several hundred Indian and international brands including H&M, Adidas, Calvin Klein, Biba and Marks and Spencer, Adidas, United Colors of Benetton, FCUK, Timberland, Nike, Puma, Catwalk, Inc 5, Avirate, FabIndia and Biba to name a few.
Myntra acknowledges the varied needs of its wide consumer base and caters to the needs of all shoppers by providing a range of apparel, accessories, cosmetics, and footwear options to choose from. The list also includes a number of recently introduced labels such as — Roadster, Sher Singh, Dressberry, Kook N Keech and etc.
A partner-in-style success
As Myntra’s fashion partner, a brand receives massive online traffic, as well as consumer data insights for both online and offline modes of shopping. One such partner brand which has significantly benefitted from Myntra’s partnership is Varanga. Started over 6 years ago with humble beginnings, Varanga has grown exponentially since 2014.
Ragini Roy, Founder and CEO, Varanga, envisioned to create a fashion brand offering affordable prices to the consumers, along with a fundamental ideology of empowering women from different walks of life. Her ideology was instantly braced by Myntra, as it became one of the firsts of many marketplaces where Varanga started selling.
While women constitute about Seventy percent of Varanga employees, all hand-stitched embroidery on Varanga’s clothing is curated by housewives from towns like Meerut and Saharanpur. As a result of the Myntra-Varanga partnership, not only has Varanga been able to leverage Myntra’s tremendous reach and market presence but has also been able to successfully fulfil the vision of the brand.
At present, Varanga is one of the top 30 women’s brands on Myntra with an estimated 100% YOY revenue growth.
According to Ragini, the support she received from Myntraites has not only helped the brand grow on Myntra but across all other marketplaces. She further attributes the success of Varanga to the constant guidance, marketing strategy, and insights on latest designs and trends provided by Myntra. Moreover, Myntra functioned as a perfect platform for women entrepreneurs to chart their success stories while also empowering other women associated with the brand, in the process.
Partnering with Myntra has been instrumental in the holistic development and growth of the brand, making it an ideal fashion partner.
